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The Department of Education and Ketchum Inc. agreed last year to subcontract part of a program to promote the No Child Left Behind Act to Armstrong Williams and his public relations and production company, the Graham Williams Group. Excepts from the contract:
鈥� Ketchum shall arrange for Mr. Williams to regularly comment on NCLB during the course of his broadcasts [of the syndicated show 鈥淭he Right Side With Armstrong Williams鈥漖.
鈥� Ketchum shall create and place the following ads:
鈥� Two (2) (60-second) television ads promoting NCLB. Ads shall be produced by the Graham Williams Group. Ads shall feature a one-minute read by Secretary Paige.
鈥� Two (2) (60-second) radio ads promoting NCLB. ... Each advertising spot shall run during the one-hour cable television broadcast [of 鈥淭he Right Side鈥漖.
鈥� Secretary Paige and other department officials shall have the option of appearing from time to time as studio guests to discuss NCLB and other important education reform issues.
鈥� Mr. Williams shall utilize his long-term working relationship with America鈥檚 Black Forum, where he appears as a guest commentator, to encourage the producers to periodically address the No Child Left Behind Act.
SOURCE: USA Today.com
