Ķvlog

School & District Management

PTA Launches Campaign Backing Common Standards

By Sean Cavanagh — December 08, 2009 3 min read
  • Save to favorites
  • Print
Email Copy URL

A national organization, with philanthropic backing, is launching a campaign to build support for common academic standards among a potentially influential constituency: parents.

The National PTA has received a $1 million grant from the Bill & Melinda Gates Foundation to organize parent support for setting more uniform academic expectations in Florida, Georgia, New Jersey, and North Carolina.

The undertaking is one of several examples of how backers of the are trying to lay a foundation for those documents’ adoption—and their eventual use—in districts and classrooms.

The National PTA, which has 5.2 million members, could expand its efforts beyond those four states by the middle of next year.

Parents tend to be a “forgotten voice at the table,” said Erin Hart, the director of strategic alliances, partnerships, and programs for the Chicago-based National PTA. “We’re interested in holding the school districts accountable and being the collective voice of the community that says, ‘This is important.’ ”

Forty-eight states have agreed to work on creating more consistent academic standards through the common-core project, as opposed to the motley assortment set by states today. The venture is being led by the Council of Chief State School Officers and the National Governors Association.

What remains unclear is whether state and local officials will support the final standards documents. The PTA’s effort is aimed at winning them over.

The National PTA’s state and local affiliates will try to persuade boards of education—the decision making body on standards in most states—to adopt the documents, Ms. Hart said. It will also urge its members to make the case for standards among parents and school communities. In addition, PTA members will ask state, district, and school officials to take steps to ensure that the standards are used to improve instruction by supporting teachers through professional development and other means, she added.

Other Allies

Other organizations that have voiced support for the common-core project, meanwhile, are taking steps to get the word out.

The 1.4 million-member American Federation of Teachers plans to partner with the Council of the Great City Schools, a Washington organization that advocates improved urban education, on a pilot project to examine how the standards can be implemented. The project will focus on a number ofdistricts, looking at issues such as aligning professional development with the standards that emerge, Patricia Sullivan of the aft, said at a forum on the common-standards effort, held in Washington last week.

At the same event, Brenda Wellburn, the executive director of the National Association of State Boards of Education, in Arlington, Va., said her organization will stage four regional conferences next year to explain the goals of the venture to its members.

The majority of the National PTA’s members are parents, though they also include teachers and students. The organization has affiliates in all 50 states. The Florida PTA has 345,000 members; Georgia, 310,000; North Carolina, 205,000; and New Jersey, 205,000.

The PTA campaign to promote common standards at the local level could prove successful—but the overall effort is misguided, argued Nel Noddings, a professor emerita of education at Stanford University who is critical of the multistate endeavor. She believes policymakers should focus on more-urgent needs, such as getting more students to complete high school and fixing struggling schools.

“We’re all for standards, but we have different ideas of what higher standards are,” Ms. Noddings said. Many of the current standards arguments amount to “propaganda,” she maintained, yet those arguments “may be enough to get people to go for it” at the state and local level.

The Gates Foundation based in Seattle, has poured billions of dollars into school improvement efforts across the K-12 spectrum. The foundation also provides funding to Editorial Projects in Education, the nonprofit corporation that publishes Education Week.

The foundation announced last year that it would refocus its high school grantmaking on promoting higher standards, among other areas. It has backed the common-core initiative, including providing financial support.

“Everyone knows the PTA at the local level, but not everyone knows its collective power” nationally, Vicki L. Phillips, the director of education for the foundation’s College Ready in the United States program, said in an interview. “For common standards to take hold, it will take local communities to get involved.”

A version of this article appeared in the December 09, 2009 edition of Education Week as PTA Launches Campaign Backing Common Standards

Events

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Artificial Intelligence Webinar
Managing AI in Schools: Practical Strategies for Districts
How should districts govern AI in schools? Learn practical strategies for policies, safety, transparency, as well as responsible adoption.
Content provided by 
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
Reading & Literacy Webinar
Unlocking Success for Struggling Adolescent Readers
The Science of Reading transformed K-3 literacy. Now it's time to extend that focus to students in grades 6 through 12.
Content provided by 
Jobs Virtual Career Fair for Teachers and K-12 Staff
Find teaching jobs and K-12 education jubs at the EdWeek Top School Jobs virtual career fair.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.

Read Next

This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School & District Management Sponsor
From Balcony to Dance Floor: How District Leaders Rebuild Belonging in Times of Uncertainty
District leaders must balance strategy and connection to rebuild belonging, strengthen staff culture, and drive student success.
Content provided by National University
School & District Management Opinion School Leaders Must Protect Their Own Well-Being. Here Are the 3 Areas to Watch
Principals are under enormous stress. Don’t downplay it.
4 min read
Screen Shot 2026 03 08 at 9.29.05 AM
Canva
School & District Management Q&A How a School District Handled 3 Straight Years of Campus Closures
Amid 11 closures, a superintendent shares her advice for leaders in similar situations.
8 min read
HOUSTON, TEXAS - AUGUST 20: Students walk through the hallway to their next class at Cypresswood Elementary in Aldine ISD in Houston, Wednesday, Aug. 20, 2025. Aldine ISD is one of the most improved school districts in the Houston area in 2025 TEA A-F ratings, increasing the district's overall score by 10 points in two years.
Elementary students walk to their next class in the Aldine Independent school district near Houston on Aug. 20, 2025. The district has decided to close 11 schools over the past three years due to a sharp enrollment drop.
Brett Coomer/Houston Chronicle via Getty Images
School & District Management Epstein and School Photos? How a Social Media Controversy Pulled in K-12 Districts
Districts have had to respond to a social-media fueled controversy about the sex offender and financier.
6 min read
A document that was included in the U.S. Department of Justice release of the Jeffrey Epstein files, photographed Tuesday, Feb. 10, 2026, shows a photo of Epstein on a inmate report from the Federal Bureau of Prisons .
A document included in the U.S. Department of Justice release of the Jeffrey Epstein files, shown in a Feb. 10, 2026, photograph. A social media-fueled controversy drawing a shaky connection between the sex offender and a major school photo company used by 50,000 schools has led to calls for school districts to reexamine their use of the company.
Jon Elswick/AP