How do I help students brainstorm effectively?
When they get stuck, you can tell them about the creative cliff illusion. Here鈥檚 something I wrote about the topic for as a :
鈥淚 have no idea what to do with 1,000 tennis balls!鈥�
My student Nick was frustrated with the assignment. I鈥檇 asked the students to imagine they were working at the U.S. Open tennis tournament. After the tournament ended, a supervisor offered them the lightly used tennis balls hit during the event by stars like Serena Williams and Roger Federer. Their job was to sell the balls for a profit.
鈥淚 had a couple of good ideas at first,鈥� Nick said. 鈥淚 could sell them as dog toys or to hospitals that could put them on the bottom of walker frames to keep them from slipping.鈥� Then he struggled to think of more options and decided that was the best he could do.
Most people believe that good ideas come quickly or not at all鈥攂ut it turns out that鈥檚 not the case. Researchers call this the , the sense that we鈥檙e unlikely to land on good ideas if they don鈥檛 tumble out the minute we start thinking.
The truth, though, is that the best ideas often come later. Your first ideas tend to reflect common wisdom, and thinking like everyone else isn鈥檛 a recipe for creativity. The solution is to persist, even though persevering feels hard. If you continue working, more interesting and original ideas will emerge.
I explained this to the class, and we spent another 10 minutes thinking together. Nick realized that he could sell the balls using two different strategies: selling a small portion for a lot of money as signed souvenirs to tennis fanatics and the rest at a discount to tennis schools serving underprivileged kids.
顿辞苍鈥檛 assume your first ideas are always your best ones.
Do keep brainstorming after you think you鈥檙e out of new ideas. Explain to the young people in your life that it鈥檚 worth spending 10-15 minutes longer on a task, because the best ideas are likely just around the corner.
