Ķvlog

Curriculum

Many Adults Did Not Learn Media Literacy Skills in High School. What Schools Can Do Now

By Arianna Prothero — September 19, 2022 4 min read
Image of someone reading news on their phone.
  • Save to favorites
  • Print
Email Copy URL

Children and adults alike get bombarded with questionable information every day, whether it’s fake TikTok videos on the war in Ukraine, targeted ads on Facebook, or disinformation on climate change on TV.

The challenge, for schools, is to prepare students to enter adulthood prepared to detect bias and recognize when they are being manipulated.

But, apparently, schools are not teaching those skills. That’s according to a new survey by Media Literacy Now, a nonprofit group that advocates for teaching media literacy skills in schools. A recent survey it conducted found that nearly half of adults ages 19 to 81 did not learn media literacy skills in high school. The average age of respondents was 41.

When asked if they were taught how to analyze science news stories for bias and credibility, 46 percent of respondents said no. Forty-two percent said they had been taught those skills, while 11 percent were unsure, according to the survey of 541 adults conducted between May and June 2022. Sixty-five percent had completed a bachelor’s degree or higher.

Thirty-eight percent of the adults surveyed said they had learned how to analyze media messaging while in high school, such as reflecting on how advertising or TV programs affect people’s thoughts, beliefs, feelings, or actions. The findings are part of a broader among adults administered by in partnership with the .

Interestingly, the survey also found the respondents who said they had participated in media literacy education in high school were among the least likely to believe in conspiracy theories.

It’s a whole community effort that’s needed and we can’t rely on individual teachers. They have a lot on their plates.

Media literacy is more expansive than simply knowing how to fact-check the accuracy of claims, said Erin McNeill, the founder and president of Media Literacy Now. To be media literate requires understanding how the media system—which includes TV and digital or print news, social media, advertising, podcasts, video games, and anything else that conveys a message—works to shape us as individuals and as a society.

“And finally, to be media literate, just like you learn to read and write, you also understand how to create messages with the many tools now available to us,” McNeill says.

Students are online more than ever and misinformation and disinformation is everywhere

There is a growing push among some sectors in the K-12 education field and among state policymakers to teach media literacy skills in schools as the media system becomes more complex and students spend more time online. That means more time to come into contact with misinformation or advertising. Those are not new challenges, but they have been supercharged by big data and algorithms, which can heavily influence the minds of people who are not critical thinkers.

An ethnic nine-year old boy plays a game on a digital tablet. He is sitting on a couch in a modern living room.
E+/Getty
Student Well-Being & Movement The Real Reasons Kids Aren't Reading More
Alyson Klein, March 28, 2022
3 min read

Average —by 17 percent—from 2019 to 2021, according to a separate survey released earlier this year by Common Sense Media. Teens spent eight hours and 39 minutes on screens per day in 2021, compared with seven hours and 22 minutes in 2019. Tweens, ages 8 to 12, spent five hours and 33 minutes on screens in 2021, compared with four hours and 44 minutes in 2019. Four years earlier, teens were spending six hours and 40 minutes on entertainment screen use, while tweens were clocking four hours and 36 minutes per day.

Boys are on screens more than girls, the Common Sense Media survey found. Black and Hispanic children use them more than white children, and children from lower- and middle-income households use screens for entertainment more than children from higher income households.

Kids spent the most of their media time watching TV and videos, followed by gaming, browsing websites, social media, content creation, video chatting, and online reading.

Over the past two years, time reading on screens remained flat while time spent watching online videos, using social media, and browsing websites shot up.

Teens struggle to distinguish ‘fake news’ from real news

Despite being “digital natives,” teenagers can struggle distinguishing “fake news” from real news, . In one study, 3,450 students in grades 9-12 participated in six exercises testing their abilities to spot fake claims on voter fraud, distinguish a news article from an advertisement on a news website, spot that a nonprofit climate change group had actually been set up by a fossil fuel group, and scrutinize a tweet from an advocacy group.

On each task, at least two-thirds of students received the lowest ranking out of three levels.

In the recent Media Literacy Now survey, a significant majority of the people—84 percent—said they are in favor of state policies that require schools to teach media literacy skills. Twelve percent were against the idea.

Fifteen states address media literacy in some way in education law, according to Media Literacy Now. States do this either by requiring that schools teach the subject, allowing media literacy courses to count toward certain requirements, making resources available to teachers, or developing a media literacy committee. Policymakers can also promote media literacy through education standards.

But, for the most part, it falls on individual teachers to teach media literacy, said McNeill, a situation that is far from ideal.

“It’s really important that teachers are supported across all levels,” she said. “That states are incorporating this into guidelines and standards and providing resources to schools. It’s a whole community effort that’s needed and we can’t rely on individual teachers. They have a lot on their plates.”

Events

College & Workforce Readiness Webinar How High Schools Can Prepare Students for College and Career
Explore how schools are reimagining high school with hands-on learning that prepares students for both college and career success.
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of Education Week's editorial staff.
Sponsor
School Climate & Safety Webinar
GoGuardian and Google: Proactive AI Safety in Schools
Learn how to safely adopt innovative AI tools while maintaining support for student well-being. 
Content provided by 
Reading & Literacy K-12 Essentials Forum Supporting Struggling Readers in Middle and High School
Join this free virtual event to learn more about policy, data, research, and experiences around supporting older students who struggle to read.

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide — elementary, middle, high school and more.
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.

Read Next

Curriculum NYC Teens Could Soon Bank at School as Part of a New Initiative
The effort in America's largest school district is part of a growing push for K-12 finance education.
3 min read
Natalia Melo, community relations coordinator with Tampa Bay Federal Credit Union, teaches a financial literacy class to teens participating in East Tampa's summer work program.
Natalia Melo, community relations coordinator with Tampa Bay Federal Credit Union, teaches a financial literacy class to teens participating in East Tampa's summer work program. In New York City, a new pilot initiative will bring in-school banking to some of the city's high schools as part of a broader financial education push.
Chris Urso/Tampa Bay Times via TNS
Curriculum 84% of Teens Distrust the News. Why That Matters for Schools
Teenagers' distrust of the media could have disastrous consequences, new report says.
5 min read
girl with a laptop sitting on newspapers
iStock/Getty
Curriculum Opinion Here’s Why It’s Important for Teachers to Have a Say in Curriculum
Two curriculum publishers explain what gets in the way of giving teachers the best materials possible.
5 min read
The United States Capitol building as a bookcase filled with red, white, and blue policy books in a Washington DC landscape.
Luca D'Urbino for Education Week
Curriculum The Many Reasons Teachers Supplement Their Core Curricula—and Why it Matters
Some experts warn against supplementing core programs with other resources. But Ķvlog say there can be good reasons to do so.
7 min read
First grade students listen as their teacher Megan Goes helps them craft alternate endings for stories they wrote together at Moorsbridge Elementary School in Portage, Mich., on Nov. 29, 2023.
First grade students listen as their teacher Megan Goes helps them craft alternate endings for stories they wrote together at Moorsbridge Elementary School in Portage, Mich., on Nov. 29, 2023. In reading classrooms nationwide, teachers tend to mix core and supplemental materials—whether out of necessity or by design.
Emily Elconin for Education Week