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Brand Awareness Campaigns

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Brand Awareness Campaigns
Differentiating your brand in the crowded K-12 marketplace is not a "nice to have," but a "must have." Why? Because K-12 leaders are constantly bombarded with products and solutions, many of which likely look a lot like yours.

Every major purchase requires justification, making it crucial for district and school leaders to see clear, unique benefits, a strong ROI, or better outcomes from your product.

Here's the thing: having a compelling value proposition isn’t enough—your product needs to stay top of mind. That’s where EdWeek comes in.

Your Needs, Our Solutions

Our brand awareness campaigns are designed to break through to K-12 leaders and stand out in a crowded marketplace. From the sponsorship of a video series to a topic based special report, positioning your brand front and center is our goal.
If you’re trying to get in front of district and school leaders, there’s really no better place than EdWeek. Our brand awareness campaigns help you stay visible to the people who actually make decisions in K-12. It’s not just about racking up impressions; it’s about showing up where your audience already is and building trust over time.

campaigns that resonate

  • Bigger and bolder ad units. Videos that go viral. Powerful data capabilities for sophisticated segmentation and targeting. It’s all here.


  • Video
    Exclusive sponsorships featuring the hottest topics in K-12. We'll handle the editorial content creation and distribution.
    Special Reports
    An exclusive sponsorship. Anchor your brand to K-12 leaders' most pressing issues in our deep dive reporting.
    High Performing Ads
    Capture the attention of K-12 leaders with extra large banner ads. Target to specific audience segments.
    Sponsor Content
    Embed your thought leadership and content marketing among relevant EdWeek coverage.

Straight from the source.

Assumptions don’t drive results—insights do. That’s where the EdWeek Research Center comes in. We craft survey questions around your toughest challenges, so instead of wondering what K–12 leaders want, you’ll know. No more guesswork. Just straight answers that drive your marketing and sales campaigns forward.