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Strategic Content Alignment

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Strategic Content Alignment
Standing out in a crowded marketplace is tough. EdWeek鈥檚 trusted content reaches district and school leaders when they鈥檙e actively looking for insights and solutions 鈥 often to solve problems your product can help with.

When your message appears alongside EdWeek鈥檚 award-winning journalism in a strategic way, it sparks 鈥渁ha鈥 moments that connect the dots and keep your brand top of mind.

Alignment with a trusted and established brand.

Reach engaged readers as they seek information and solutions to their 鈥渦p all night鈥 issues. Target your message to specific critical topics like AI, reading, social emotional learning, math and more.
Say you sell curriculum on literacy and you're launching a new product. Sponsoring an EdWeek special report on The Science of Reading gives your product instant credibility and elevated visibility among a hard-to-reach but highly influential group: K-12 leaders. EdWeek's newsroom reports on all the hottest topics in K-12 from reading and literacy to A.I. to math and more. Chances are we're covering the topic(s) that your company is focused on.

multi-channel marketing starts here

  • Reach highly-targeted decision makers outside of your four walls. On a monthly basis EdWeek.org gets over 3 million page views. It鈥檚 K-12 leaders who are actively seeking out EdWeek content to stay informed on trends, challenges, and opportunities. Make sure your company鈥檚 messaging makes its way to our highly influential readers. Here鈥檚 how:


  • Advertorial Webinars
    A customer favorite for a reason. You provide the content, we promote it. Lead gen and content distribution.
    Special Reports
    An exclusive sponsorship. Your content alongside leaders' most pressing issues in our deep dive reporting.
    Advertiser E-Blasts
    A dedicated email to our coveted audience. Distribution to ~60K+ targeted and engaged readers.
    Social Targeting
    Using our 1st party data, we target based on content affinity and user behavior.

Straight from the source.

Assumptions don鈥檛 drive results鈥攊nsights do. That鈥檚 where the EdWeek Research Center comes in. We craft survey questions around your toughest challenges, so instead of wondering what K鈥12 leaders want, you鈥檒l know. No more guesswork. Just straight answers that drive your marketing and sales campaigns forward.