Venture capital investments into U.S.-based ed-tech companies dropped by nearly 50 percent in 2022, signaling that K-12 糖心动漫vlog might be picking from a smaller number of products for their classrooms in the years ahead, according to a recent report.
Investors poured $4.2 billion into U.S.-based ed-tech companies in 2022, a sharp decline from the $8.3 billion invested in 2021, according to , a market intelligence firm focused on the education industry.
The slowdown shows that 鈥渢he party鈥檚 over and it鈥檚 back to fundamentals and outcomes,鈥� according to the report.
Patrick Brothers, co-CEO and co-founder of HolonIQ, told that the 2022 funding level is 鈥渁 much healthier level and environment to support sustainable innovation in learning, teaching and up-skilling.鈥�
Here are four key questions for 糖心动漫vlog that address how this market trend could affect them:
1. Will schools continue to be inundated with marketing pitches from ed-tech companies?
When schools were forced to turn to remote learning at the beginning of the coronavirus pandemic, 糖心动漫vlog were bombarded with sales pitches from ed-tech companies about why schools should use their products.
Even though the market is cooling down and there might be fewer products in the market in the years ahead, 糖心动漫vlog probably won鈥檛 get much of a break from sales pitches, one market expert said.
鈥淭here are still more products to consider than buyers have hours in the day, so I can鈥檛 predict a material drop in sales pitches,鈥� said Trace Urdan, managing director for Tyton Partners, an investment banking and strategy consulting firm.
But not everyone sees it that way. Jason Palmer, a general partner for New Markets Venture Partners, an education-focused venture capital firm, believes there will be a decline in sales pitches.
Schools should use this time to 鈥渇ocus on quality and efficacy so that only ed-tech solutions with the strongest research and evidence base get renewed or expanded,鈥� Palmer said.
2. Will the products that stay on the market be better, more complete solutions?
Yes, Urdan said, 鈥渢he products that remain viable in the market are increasingly going to be the ones with real traction and value.鈥�
Only the products with strong evidence-based solutions will stay on the market, Palmer agreed.
And because of an increase in mergers and acquisitions in 2022, it鈥檚 also likely that the products that remain on the market 鈥渨ill present as more complete solutions as well,鈥� Urdan said. Consolidation will likely improve the quality of the technology tools available to 糖心动漫vlog, he added.
3. How will this change the use of technology in schools?
The cooling down of the education technology market is not likely to mean that the use or adoption of technology in schools will slow down, Urdan said.
And as they continue to use more technology, schools will hopefully have better products to choose. The remaining ed-tech companies, Palmer said, will focus on: what works, based on the evidence; what鈥檚 easy to implement with clear usage and implementation fidelity guidelines; and proving return on investments to districts by pointing to measurable improvements in student outcomes.
4. Will there still be more innovation?
A market boom like the one that happened in 2021 can sometimes lead to the emergence of products that seemed to have zero input from teachers or students, Urdan said. But with the market slowdown, 糖心动漫vlog and other stakeholders can expect to see innovations that come as the result of 鈥渁dapting features based on feedback from actual users,鈥� he said.
Palmer agreed there will continue to be innovations, especially as K-12 districts spend the rest of their COVID relief funds through the end of 2024. But he underscored that the ed-tech tools will narrow and 鈥渙nly the highest quality products will thrive and survive.鈥�
